Email Marketing
Reach your target market right in their inbox and drive traffic directly to your website for the best chance at turning fans into customers.
Consistently receiving emails keeps your business in the forefront of your customer’s minds. It is an extremely beneficial way to keep communication lines open between you and your audience.
We will work with you in designing targeted messages and calls to action, as well as optimizing workflows between actions your customers take on your website and targeted email campaigns. We will create and maintain a smooth flowing email management system that leverages and learns from email data to produce the best results for your business.
Email remains customers’ preferred communication channel. The ESY Creative team is here to help not only share your message, but optimize strategies and campaigns that facilitate compelling audience engagement.
SUCCESS BY THE NUMBERS
Email strategy and processes for an eCommerce company with Drip:
Grew the email list by 10,000 over a 6 month period.
Increased open rates by 14% within 18 months.
Grew clickthrough rates on one campaign series from >2% to ~4.6%.
$58,000 in email-attributed revenue across a single quarter.
Starting and creating an email marketing strategy for a consultant using Constant Contact:
Compiled several sources into a segmented list in Constant Contact.
Integrated email and the website and developing a form and a popup on the website.
Designed two different email templates and an automated welcome email.
Email marketing content, design, and management for a law firm using Mailchimp:
Grew the email list by 4,500 people across a one year span.
Established automated quarterly scrubbing of the email list.
Consistency in emails increased open rates by 6% over a one year span.
Increased clickthrough rates from an average of 0.3% to over 2%.
Email marketing management for a clothing brand using Klaviyo:
Strategized & created automated sales emails (return to cart, buy again, etc).
Improved clickthrough rate by 1% in a three-month period.
Average 45% open rate on automated emails we created in the first 3 months.
EMAIL DESIGNS
