Email marketing is the best way to keep your brand at the forefront of your customer’s mind. Targeted email campaigns and auomations are an effective way for businesses to nurture leads, build relationships with customers, and drive sales by delivering personalized content, promotions, and updates directly to their inbox.
With proven experience in analyzing, strategizing, and improving email marketing for large and small brands alike, ESY Creative is the best choice to guide and grow your email marketing strategy and process.
Email strategy and processes for an eCommerce company with Drip:
Grew the email list by 10,000 over a 6 month period.
Increased open rates by 14% within 18 months.
Grew clickthrough rates on one campaign series from >2% to ~4.6%.
$58,000 in email-attributed revenue across a single quarter.
Starting and creating an email marketing strategy for a consultant using Constant Contact:
Compiled several sources into a segmented list in Constant Contact.
Integrated email and the website and developing a form and a popup on the website.
Designed two different email templates and an automated welcome email.
Email marketing content, design, and management for a law firm using Mailchimp:
Grew the email list by 4,500 people across a one year span.
Established automated quarterly scrubbing of the email list.
Consistency in emails increased open rates by 6% over a one year span.
Increased clickthrough rates from an average of 0.3% to over 2%.
Email marketing management for a clothing brand using Klaviyo:
Strategized & created automated sales emails (return to cart, buy again, etc).
Improved clickthrough rate by 1% in a three-month period.
Average 45% open rate on automated emails we created in the first 3 months.
Email marketing strategy and design for a nonprofit using Constant Contact:
Established an email sending schedule and email design template.
First email blast has a 52% open rate and 5% clickthrough rate.
